Ethical usage of Generative AI as tool

Lisa van der Linden

A world where typing in a few words gets you the results you can think of. A way to project your thoughts onto paper without needing the skills or the time to do it. That’s a world that sounds perfect, doesn’t it? Well, not to artists. Generative AI is rising and it is equally celebrated as hated. In a survey held on twitter it showed that of 118 participants 78.8% felt anxiety or restlessness with the emergence of generative AI. Imagine that, a division between the creative and analytics. Generative AI is here to stay, no matter what artists think, so how can we make a future where artists are celebrating its arrival too?

This project revolves around a specific target audience, the artists and illustrators that are directly affected by Generative AI. For this specific project I focused on them and the game industry it resolves around.

As main issue, a reoccurring issue, ethical usage of generative AI is something to be desired. For this concept I have worked together with various game developers and artists to create an ethical guide to help us on our way. It is made for those who are already inspired to think critically and work ethically, so that they may take this guide as a helpline and further it themselves. The guide is just a tool, a key to a door of possibilities in which generative AI and artists can work together.

To convince artists who are somewhat doubtful of generative AI as a tool I have also worked together with the same developers and artists to show how the tool can help us in our work. By outlining the negative and positives I hope to convince others to take a closer look at using generative AI itself - but also ethically.